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Directed by HAMLET’s Julien et Quentin, the charismatic characters reflect the fast and convenient lifestyle of online betting
Today international production company HAMLET launch ‘First in Fast’, a brand campaign for Belgium online betting company BetFIRST.
Created by Mutant Brussels and directed by Julien et Quentin through HAMLET, the 30 second TVC is set in an urban landscape and hangs out with the cool kids. It will be aired in Belgium and on Dutch, French and Belgian online and social channels.
With a cinematic feel, and a host of cheeky, charismatic characters who ooze plenty of style, the film is fast-paced and moves around with a constant change of rhythm, alternating between extreme speed and slow motion with fluidity. A reflection of the fast and convenient lifestyle the betFIRST customers are used to.