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Director Bear Damen works with TBWA on ethereal spot
Today Mini launch a pan-European collaboration for a limited-edition electric MINI with Belgian fashion label Mosaert - the brand co-founded by acclaimed Belgian singer Stromae. 400 special edition MINI Electric cars featuring an exclusive Mosaert design have been manufactured for sale in Belgium, France, Belgium, Switzerland, Luxemburg, Monaco and Liechtenstein.
In celebration of this launch, Mosaert and international production company HAMLET created ‘Levitation’, a heady concoction of live action shots with VFX, creating a slow, poetic and dreamlike ambience in an elegant and graceful style. The film is created as an ode to lightness (of the carbon footprint of the electric car and the clothes) and fantasy. It was directed by Bear Damen and is his first piece as a newly signed talent to the HAMLET roster.
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Directed by HAMLET’s Julien et Quentin, the charismatic characters reflect the fast and convenient lifestyle of online betting
Today international production company HAMLET launch ‘First in Fast’, a brand campaign for Belgium online betting company BetFIRST.
Created by Mutant Brussels and directed by Julien et Quentin through HAMLET, the 30 second TVC is set in an urban landscape and hangs out with the cool kids. It will be aired in Belgium and on Dutch, French and Belgian online and social channels.
With a cinematic feel, and a host of cheeky, charismatic characters who ooze plenty of style, the film is fast-paced and moves around with a constant change of rhythm, alternating between extreme speed and slow motion with fluidity. A reflection of the fast and convenient lifestyle the betFIRST customers are used to.