Workplace Hits Seven Million Paid Subscribers May 5, 2021
Facebook CEO, Mark Zuckerberg, has revealed.
Posting on Facebook, Zuckerberg said the figure has risen 40 per cent over the last year.
“We built Workplace as an internal version of Facebook to run our own company, and it was so useful we started letting other organizations use it too, including everyone from Spotify to Starbucks to the World Health Organization,” he said.
“More companies are starting to use our virtual reality tools for work as well, and I’m excited to work on more new ways for people to work together that weren’t possible before”
Facebook has revealed that its business communication tool – Workplace – has reached 7 million paid subscribers. This is an increase of over 40% over the past year and a clear indicator that more companies are prioritizing employee experience for the long-term in the wake of the pandemic.
“Interesting milestone: Workplace, our business communication tool, has hit 7 million paid subscribers a 40% increase in the last year,” says Facebook founder, Mark Zuckerburg.
“We built Workplace as an internal version of Facebook to run our own company, and it was so useful we started letting other organizations use it too, including everyone from Spotify to Starbucks to the World Health Organization. More companies are starting to use our virtual reality tools for work as well, and I’m excited to build more new ways for people to work together that weren’t possible before.”
Facebook
Facebook s enterprise tool Workplace is smaller than collaboration rivals Slack, Zoom, and Teams.
It has different go-to-market strategies, target customers, and challenges including potential trust issues.
Despite these hurdles, execs say Workplace will keep growing and that its customers love it.
When WW s new CEO Mindy Grossman joined the company in 2017, she wanted all of its 18,000 global employees to be more connected. Although it s US based, the company (formerly known as Weight Watchers) also operates in Canada, Europe, Australia and Brazil, among other regions, and there wasn t a lot of connection between employees in different regions.
WW found its corporate tool from an unexpected source: Facebook.
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