Facebook
Facebook s enterprise tool Workplace is smaller than collaboration rivals Slack, Zoom, and Teams.
It has different go-to-market strategies, target customers, and challenges including potential trust issues.
Despite these hurdles, execs say Workplace will keep growing and that its customers love it.
When WW s new CEO Mindy Grossman joined the company in 2017, she wanted all of its 18,000 global employees to be more connected. Although it s US based, the company (formerly known as Weight Watchers) also operates in Canada, Europe, Australia and Brazil, among other regions, and there wasn t a lot of connection between employees in different regions.
WW found its corporate tool from an unexpected source: Facebook.