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Pots & Co founder Julian Dyer in the London factory with the range of potted puddings
Posh pudding brand Pots & Co is set to expand its US offering after receiving an investment by General Mills-owned 301 Inc of up to £15m.
The venture capital arm of General Mills is leading a multistage investment in Pots & Co as part of a growth strategy to expand its product range and distribution in the US. The move marks General Mills’ first investment in a UK company, it said.
London-based Pots & Co will initially supply its range of potted puddings to a select number of stores on the West Coast and Rocky Mountain region. Its recently launched savoury Mezze style dips will follow.
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Pots & Co, the London-based food company best known for its range of hand-crafted potted puddings, available in UK supermarkets including Waitrose and Sainsbury’s, has today announced that 301 INC, the venture capital arm of General Mills INC, is leading a multistage investment of up to £15m ($20m) into the business as part of a growth strategy to expand its product range and distribution in the US.
General Mills INC is a leading global manufacturer and marketer of branded consumer foods sold through retail stores. Its largest brands include Haagen Dazs, Old El Paso and Nature Valley. Its 301 INC investment arm seeks emerging food brands with compelling products for direct investment, leveraging the skill and capability of General Mills.
McGuigan Wines supporting The Three Drinkers in mindfulness campaign Australian wine brand McGuigan Wines has kicked off 2021 by partnering with TV trio The Three Drinkers on a new campaign. The brand is supporting the group s Mind, Sense & Soul: Life Hacks for a Calmer 2021 campaign, with a focus on its alcohol-free range, McGuigan Zero. The campaign features a series of videos hosted by TV presenters and drinks writers Aidy Smith and Helena Nicklin, who showcase tips and coping mechanisms designed to calm anxieties and bring a bit of positivity to 2021. A total of 12 videos will go live on The Three Drinkers website and social channels throughout January, each exploring a different theme with topics including Light, Sound, Write and Move.