In a three-part deep dive, Campaign looks at the pitching process to find out where it goes wrong and how it can be improved, ahead of the launch of the Pitch Positive Pledge.
The IPA’s inaugural Talent and Diversity Conference (May 4) threw up questions on the industry’s talent drain and the full extent of the skills shortage we’re only now seeing as people return to offices. Bosses say more needs to be done to support those at the start of their careers.
As the use of Unreal continues to expand outside gaming, it is becoming increasingly imperative for brands to have thorough in-house knowledge of how it works and to maintain a working relationship with Epic.