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IPA and ISBA launch Pitch Positive Pledge

More than 70 companies have signed up with the aim of improving pitching outcomes and staff mental wellbeing.

United kingdomBartle bogle hegartyWunderman thompsonAlain duvaudDuncan woodJulian douglasAndrew lowdonCampaign against living miserablyBuilding societyNationwide building societyPitch positive pledge

Is pitching broken? Why it needs reform

In a three-part deep dive, Campaign looks at the pitching process to find out where it goes wrong and how it can be improved, ahead of the launch of the Pitch Positive Pledge.

New yorkUnited statesNew south walesUnited kingdomBartle bogle hegartyLaura grahamPatrick affleckTony millerCarly avenerKatie leeJulian douglasHamish nicklinDaren woolleySara holtRichard morrisAndrew lowdon

CMO survey warns talent shortage is holding the industry back

Research also shows just 11% of global CMOs are confident they have completed their digital transformation journeys.

Ryan kangisserAndrew lowdon

Is the pitching process broken?

The industry is divided about whether the review process is fit for purpose.

United kingdomCity ofRebecca nunneleySam drakeLarissa vinceGil huberJulian douglasTom lewisMaisie mccabeAndrew lowdonLloyds bankCampaign united kingdomPositive pledgePitch positive pledge

Pitchy trigger finger? Why it might pay clients to pause

The new year has started as 2021 finished, with ‘the perfect storm’ for pitch pain rumbling on.

Maisie mccabeAndrew lowdonGareth turnerMarketing society

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