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FUL Foods Launches FULwater in the US

FUL Foods, an Amsterdam-based, food-tech startup creating a new category of environmentally efficient, functional nutrition, announces the launch of its first product to the U.S. market, FULwater, a naturally vibrant blue functional water.

Beyond the blue: Interest in spirulina shifts to new applications

Ful s nutritious soda is bright blue because of algae

This bright blue soda has extra vitamin C and calcium, and a key ingredient with a negative carbon footprint. Here’s why.

Looking at the no- and low-alcohol brands changing the face of the drinks industry

As low and alcohol-free drink options become more mainstream, Paradise continues its assessment of the industry to provide marketers with a clear guide regarding how to excel in this sector (read the previous article in the series here). Creative account manager Amber van de Sande rounds up the brands performing well as alcohol alternatives.

Ful brings climate active blue spirulina soft drinks to the UK | News

Ful brings climate active blue spirulina soft drinks to the UK | News
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