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Beyond the blue: Interest in spirulina shifts to new applications

Looking at the no- and low-alcohol brands changing the face of the drinks industry

As low and alcohol-free drink options become more mainstream, Paradise continues its assessment of the industry to provide marketers with a clear guide regarding how to excel in this sector (read the previous article in the series here). Creative account manager Amber van de Sande rounds up the brands performing well as alcohol alternatives.

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