Julia Herz has been called “The face of craft beer,” and it’s a well-justified description.
Herz served from 2007 to 2020 as the craft beer program director for the Boulder, Colorado-based Brewers Association, a nonprofit trade association that promotes and supports small and independent breweries. She served as brand ambassador at myriad craft beer conferences and trade shows making presentations, giving speeches, heading workshops and more including at the Great American Beer Festival held annually in Denver.
I’ve been in the audience at some of these. Her enthusiasm is contagious, her energy is boundless, and her knowledge is wide-spanning and plentiful. Herz has been interviewed on national news shows and featured in craft beer documentaries, and she is an authoritative source for many brewery-related publications.
An Interview with Julia Herz on the film BEER! A Love Story
Untappd that runs through February 28, 2021. This new featured documentary brings together small craft breweries from around the globe to tell their story of beer.
BEER! A Love Story is a
A Good American, brings his filmmaking skills to a store of craft beer on a global scale.
And for the global premiere of
BEER! A Love Story,
HerzMuses Enterprises is presenting the film with Untappd, the popular social beer app. If the name HerzMuses sounds a bit familiar is because it’s led by Julia Herz, the former craft beer program director at the Brewers Association and publisher of CraftBeer.com.
Oskar Blues Brewing Americans stopped heading to their favorite breweries, bars and restaurants in 2020, and instead started buying their booze to go. As a result, the demand for aluminum cans went through the roof, creating a massive capacity shortage. Breweries which were now relying on cans as a lifeline to stay in business scrambled to keep them in stock. One of the most creative ways was simply to wrap unused cans in new labels, something that a few of the state s bigger breweries, including Oskar Blues and Ska, began doing right way. Talk about re-gifting! A few others followed, creating a strange-looking but brilliant way of making do in a pandemic economy.