Oskar Blues Brewing Americans stopped heading to their favorite breweries, bars and restaurants in 2020, and instead started buying their booze to go. As a result, the demand for aluminum cans went through the roof, creating a massive capacity shortage. Breweries which were now relying on cans as a lifeline to stay in business scrambled to keep them in stock. One of the most creative ways was simply to wrap unused cans in new labels, something that a few of the state s bigger breweries, including Oskar Blues and Ska, began doing right way. Talk about re-gifting! A few others followed, creating a strange-looking but brilliant way of making do in a pandemic economy.