Page 17 - Joy Chatterjee News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Prega News ropes in Srabanti Chatterjee as the brand ambassador for West Bengal
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The company has recently launched its D2C sales channel
08 Mar, 2021 - 08:57 AM IST | By Mansi Sharma
NEW DELHI: Leading Indian pharmaceutical company Mankind Pharma is expanding its digital footprint to leverage the most out of the new consumer world, general manager - sales & marketing Joy Chatterjee told Indiantelevision.com. This will include a growth in its digital marketing activities and also a robust online sales strategy on its new d2c channel and leading e-commerce platforms.
“Currently, we are spending 20-25 per cent of our overall sales on digital marketing and we are planning to take it up to 30-35 per cent in 2021. The numbers will be re-evaluated after a year,” he shared.
Prega News discusses infertility in Womenâs Day campaign
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A pregnancy detection kit brand has stepped forward to raise a conversation around the stigma and suffering attached with infertility .
Mankind Pharmaâs pregnancy detection card brand Prega News has launched a new campaign on the occasion of International Womenâs Day. The campaign highlights the sensitive issue of infertility. Over the years Prega News has played a role in bringing joy and smiles on the faces of moms-to-be and this campaign is an initiative to spread awareness around this susceptible issue.
In India, 1 out of 6 couples in urban India battles the issue of infertility, the circumstances and the pressure of the society around has an adverse effect on the social, emotional and physical health of the couple and the consequences are harsher on women. In most of the cases the couple suffers in silence with very little support. Prega News urges people to be more sensitive towards the issue
Importance of ethical brand representation
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Photo by Mark de Jong on Unsplash A myriad of brands get caught in a crossfire, sometimes warranted, sometimes unwarranted. Some brands’ campaigns trigger dissent in a particular group or community, while others’ logos seem vulgar in the eyes of the beholder. A case in point is the recent controversy around the Flipkart-backed brand – Myntra’s – logo. To many, the logo represented the ‘M’ from the brand’s name, until NGO activist Naaz Patel said that it resembled female genitalia and deemed it offensive to women. Myntra ended up changing the logo. Unsurprisingly, Patel’s petition sparked several conversations about when a brand should undergo the trouble to right the wrong of a single individual’s perception.
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