Page 16 - Joy Chatterjee News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Brands may go slow on non-IPL ad spend as Covid-19 restrictions threaten supply chain and consumer sentiment The country’s leading advertisers are on the wait-and-watch mode as state-wise curfews may hit the overall consumer sentiment. Some brands are worried that the restrictions may even impact their supply chain Mumbai, April 16, 2021 As more and more states put in place lockdown-like restrictions to curb the spread of the Covid-19 pandemic’s second wave, brands are going back to the drawing board to revisit their media spend strategy for the ongoing quarter.  Rising Star Awards 2021 Entries Open - Advertisement As consumer demand was getting back on track in February and March, several brands had prepared ambitious media plans to make the most of the increasing consumption. However, with the rise in Covid-19 cases and the implementation of lockdown-like restrictions by the governments, the overall demand is likely to be dampened. 

Gurpreet singhAkanksha nagar benita chackoMayank shahShirish agarwalSmita murarkaVijay kaulBestmediainfo bureauMarketing communicationsIndian premier leagueBenita chackoStar awardsCategory headParle productsJoy chatterjeeGeneral managerMankind pharma