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Measuring the Unmeasurable: KPIs and Metrics in CXO Management

The growth of the CXO position is a reaction to the customer experience becoming increasingly significant in the business sector. Businesses are aware that offering extraordinary experiences may boost client loyalty, encourage favorable word-of-mouth advertising, and, ultimately, boost financial performance. But determining how successful these encounters were has proven to be a challenging task.

Gartner : Marketing Must Rightsize Its Investment in Marketing Operations

The Agile Brand Guide to Customer Journey Orchestration by Greg Kihlström is the latest in the Agile Brand Guides series

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