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Elevating knowledge about Africa in international business: KNUST s Prof Nathaniel Boso s legacy

Marketing - D Amore-McKim School of Business

Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit.

Forrest Morgeson

How to Become a Member of the American Marketing Association

Are you looking to take your marketing career to new heights? Joining the American Marketing Association (AMA) could be the game-changer you’ve been seeking. Discover the benefits, resources, and networking opportunities that await you as an AMA member.In just a few simple steps, you can become a member of the prestigious American Marketing Association and […]

Vaccination Acceptance Across Cultures: The Roles of Collectivism, Empathy, and Homophily

".offers timely guidance on the promotion of vaccine acceptance among populations with high vaccination hesitancy." Even with effective vaccines for highly contagious diseases, humankind remains at risk from vaccine hesitancy. There is much variation across countries in the public s willingness to inoculate against COVID-19.

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