Only One-Third of Every Programmatic Dollar Reaches End-User, ANA Report Finds adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.
The supply-side platform OpenX is eliminating all resellers from its connected TV advertising inventory pool, ensuring that buyers have more working media. The .
OpenX Announces TV+, Programmatic Industry Initiative To Unlock Potential Of Biddable CTV tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.
In this new era of automation and digitalization, media buyers need to be aware of the gray areas of advertising in order to select only high-quality inventory.
Yahoo Advertising has announced advancements in its publisher-direct offering, Yahoo Backstage, including the integration of premium publishers, such as DirecTV