A desire for low-cost advertising gave birth to made-for-advertising (MFA) websites and continues to fuel them despite efforts by agencies and verification firms to clean up automated ad platforms and curate for quality.
IAS Launches New AI-Driven Site Detection and Avoidance Technology bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.
The AI-Generated Media Planning Arms Race mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.
Can a New Definition End Made for Advertising Sites? adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.
The advertising industry’s most influential trade organizations have come together to spell out new definitions for ‘made for advertising’ websites, which still hoodwink great numbers of media buyers daily.