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Week at a glance: DIGIXX 2021; IPL sponsorships; Q&A with Josy Paul; GroupM elevations
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Creativity, for me, is sensitivity in a world where no one is listening: Josy Paul
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2021 Kyoorius Creative Awards now open for entries
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The post-pandemic workplace: lessons from India’s gradual return to the office With agencies around the world at different stages on the long return to the office, The Drum looks at what lessons have been learned by agencies in India – where lockdowns have ended across most of the country and a grand Unlock project may be soon progressing.
With vaccination efforts gathering pace and spring around the corner, conversations are turning again to the return to the office. In India, with cases falling and lockdowns in many states easing, the end of Covid-19 in the country may be in sight. But how will agencies go about resuming office life, for good?
Google India launches the first Indian Edition of YouTube Works Awards
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The awards in partnership with Kantar aim to celebrate and champion the minds behind innovative and effective campaigns on YouTube in the past year.
Recognizing the adaptability of marketers to a digital-first mindset, the first India edition of YouTube Works awards has now begun accepting submissions. With Kantar as the official partner of the judging process, the Awards will select campaigns released on YouTube between October 2019 and February 2021 that demonstrate creativity across media planning, storytelling in 6-seconds, longform, and multi-video formats, strategic and creative collaboration between Brand & Creator, and work that is able to demonstrate business results.