Marriott has debuted its latest brand in South Korea with the opening of Josun Palace, a Luxury Collection Hotel, Seoul Gangnam. Originally built in 1914, the property is seen as one of Korea’s first luxury hotels.
Humbert & Poyet designed architecture
Marriott’s Luxury Collection has debuted in South Korea with the opening of Josun Palace, a Luxury Collection Hotel, Seoul Gangnam. Originally built in 1914 as one of Korea’s first luxury hotels, the hotel is located in Gangnam.
The hotel celebrates the heritage of the first opulent hotel in Korea, the century-old Chosun Hotel, once an iconic landmark in the heart of the city. Designed by renowned architectural team Humbert & Poyet of Monaco, Josun Palace redefines luxury by combining sophisticated, modern aesthetics with timeless Korean design elements such as strong lines and bold geometric patterns. The hotel’s arrival area and its Grand Reception usher guests into a world of elegance and Korean hospitality.
The Luxury Collection Debuts In South Korea With Opening Of Josun Palace, A Luxury Collection Hotel, Seoul Gangnam
With a legacy of more than 100 years, Josun Palace showcases a unique heritage-inspired design with modernistic influences, indigenous experiences and impeccable service in one of Seoul s most upscale neighborhoods
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SEOUL, South Korea, May 25, 2021 /PRNewswire/ The Luxury Collection, part of Marriott Bonvoy s portfolio of 30 extraordinary brands, celebrates its brand debut in South Korea with the opening of Josun Palace, a Luxury Collection Hotel, Seoul Gangnam. Originally built in 1914 as one of Korea s first luxury hotels, the hotel is located in Gangnam, one of Seoul s most vibrant and energetic districts. Just steps from the city s most popular shopping and entertainment attractions including the COEX Mall and Apgujeong, the hotel serves as a gateway to charming and unexpected experiences including Bongeun
The heirs of retail conglomerate Shinsegae are competing with each other in the high-end hotel business.
The group s vice chairman Chung Yong-jin is expanding its hotel and resort business aggressively, while his sister Chung Yoo-kyung, the president of Shinsegae Department Store, is launching her own hotel brand Onoma.
Josun Hotels & Resorts will open a luxury hotel in the swish Gangam area in Seoul under the Josun Palace brand.
In addition to decades-old five-star Westin Josun, the company has launched various brands or collections, as it likes to call them. It opened the boutique hotel L’Escape in 2018, and design hotel Gravity and premium Josun Grand last year.
Photo: Josun Palace, a Luxury Collection Hotel, Seoul Gangnam
The Luxury Collection, part of Marriott Bonvoy s portfolio of 30 extraordinary brands, celebrates its brand debut in South Korea with the opening of Josun Palace, a Luxury Collection Hotel, Seoul Gangnam. Originally built in 1914 as one of Korea s first luxury hotels, the hotel is located in Gangnam, one of Seoul s most vibrant and energetic districts. Just steps from the city s most popular shopping and entertainment attractions including the COEX Mall and Apgujeong, the hotel serves as a gateway to charming and unexpected experiences including Bongeunsa, a peaceful Buddhist temple and Samneung Park, a UNESCO World Heritage Site.