The heirs of retail conglomerate Shinsegae are competing with each other in the high-end hotel business.
The group s vice chairman Chung Yong-jin is expanding its hotel and resort business aggressively, while his sister Chung Yoo-kyung, the president of Shinsegae Department Store, is launching her own hotel brand Onoma.
Josun Hotels & Resorts will open a luxury hotel in the swish Gangam area in Seoul under the Josun Palace brand.
In addition to decades-old five-star Westin Josun, the company has launched various brands or collections, as it likes to call them. It opened the boutique hotel L’Escape in 2018, and design hotel Gravity and premium Josun Grand last year.