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Why Does Everyone Want a Piece of Nalgene s Water Bottles?
Brand after brand wants to collab with the American bottle maker -
If you Google the word Nalgene , the first frequently asked question the search engine offers is: Why is Nalgene so popular? It’s a valid query.
For the most part, the American brand makes straightforward BPA-plastic-free reusable drinking bottles, which is noble, given our climatic pickle, but not especially
cool. But then there are the collaborations: partnerships with the hottest names in streetwear that have made Nalgene the go-to bottle for hype kids and serious outdoor types alike. There have been sold-out collabs with Supreme, Brain Dead, JJJJound, And Wander, Bape and Online Ceramics, among others all of whom are trying to espouse their concern for plastic waste while gleaning a little of Nalgene’s adventurous authenticity.