The NPD is billed as having the ‘perfect balance of tasty topping and crispy crust’
Dr Oetker Ristorante is hoping to challenge Goodfella’s in the freezer aisles with the launch of its first vegan pizza in the UK.
Called Margherita Pomodori (rsp: £3.69/340g), the NPD has an Italian-inspired “fresh pizzeria taste” and a fully plant-based recipe, said the brand.
It is topped with tomato sauce, grated vegan cheese, sun-dried and cherry tomatoes and a pesto-style garnish.
The pizza was billed as having the “perfect balance of tasty topping and crispy crust”, and was taste-tested by a panel of vegan and flexitarian consumers to ensure “deliciously satisfying” results, the brand added.
Vale of Mowbray has added three new flavours to its pork pie line-up.
The Pork & Apple and Pork, Cheese & Pickle flavours are available in ‘mini’ pack formats priced at £2 per six-pack. A medium-sized Pork & Caramelised Onion Pie featuring a lattice lid has also been launched and costs £2.
The NPD comes as the pie maker unveils a modern yet established new look after undergoing the biggest rebrand in the company’s 200-year history. The branding and packaging design, created by Leeds-based Chilli, uses a 1920s art-deco-style font and provides a nod to when pie production began at the Vale of Mowbray factory in 1928, while the dry-stone wall plays on the brand’s Yorkshire heritage.
19th May 2021
Dr. Oetker will launch its first vegan pizza in the UK next week.
The Ristorante Margherita Pomodori variant features the brand’s signature thin base and tomato sauce, topped with vegan cheese, sun-dried and cherry tomatoes, along with a basil ‘pesto-style’ garnish.
“Consumers should have the same indulgence and taste of a vegan pizza delivered to them as a non-vegan option – for Ristorante this is all about delivering the perfect balance of thin & crispy crust and Italian inspired toppings,” said Josephine Skinner, Senior Brand Manager at Dr. Oetker.
“To achieve the same fantastic quality and taste that we hold ourselves to across our product portfolio, our development team worked extremely hard to perfect a grated pizza topping that’s delicious and satisfyingly melting, providing the perfect balance with our signature thin and crispy base. After testing with a panel of vegans and flexitarians, they found that the final formula ensures Vegan Margher