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El continuo distanciamiento social limitará la recuperación publicitaria del sector belleza a un 1,7% en 2021

El continuo distanciamiento social limitará la recuperación publicitaria del sector belleza a un 1,7% en 2021
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TVN Focus On Advertising | Spot TV 2021: Total -26%; Core +7 4%

TVN Focus On Advertising | Spot TV 2021: Total -26%; Core +7.4% The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal and home improvement. That’s the consensus of station groups and industry watchers surveyed annually by TVNewsCheck. By Janet Stilson | October 1, 2020 | 5:30 a.m. ET. Rising above the rubble of the pandemic, the spot TV business may post a 6.6% increase this year over last, but that’s due almost wholly to political advertising. When the seemingly bottomless amount of ad dollars tied to the elections is excluded, spot sales from perennial clients so-called core advertisers is expected to decline 18.1% from last year’s levels.

2020: The Year in Review - WORLD SCREEN

WORLD SCREEN 2020: The Year in Review The content you are trying to access is only available to members. About Mansha Daswani Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com. Close and Continue Sign Up Now for Daily News Updates World Screen Newsflash is the leading source of daily news for the international media industry, covering all segments of the business, including new show announcements, sales deals, co-productions, research reports and personnel appointments. Name World Screen Weekly About World Screen World Screen is the leading source of information for the international media business. In print and online it offers news and analysis on trends in the media industry across the globe, as well as insightful, exclusive interviews with leading executives. Read more here.

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