TVN Focus On Advertising | Spot TV 2021: Total -26%; Core +7.4%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal and home improvement. That’s the consensus of station groups and industry watchers surveyed annually by
TVNewsCheck.
By Janet Stilson | October 1, 2020 | 5:30 a.m. ET.
Rising above the rubble of the pandemic, the spot TV business may post a 6.6% increase this year over last, but that’s due almost wholly to political advertising.
When the seemingly bottomless amount of ad dollars tied to the elections is excluded, spot sales from perennial clients so-called core advertisers is expected to decline 18.1% from last year’s levels.