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Wordle, health, learning and more: What is it about activity streaks that makes them so compelling?

By tapping into various psychological drivers of behaviour, streaks can motivate people in several ways.

Jackie silvermanMeg rohJay lenoJon sutherlandAlixandra baraschUniversity of alabamaJournal of the academy marketing scienceDick coffeeCrush sagaMarketing scienceNew yearCulture and lifestyleCtivity streakOes habit tracking workHat isa streak in habitsHouldi track activity streaks

Keeping a streak alive can be strong motivation to stick with a chosen activity

A streak can motivate you to keep on keeping on with behaviors ranging from praying to running to sharing pictures on social media. Here’s what goes into making them so compelling.

Meg rohJon sutherlandJackie silvermanAlixandra baraschJay lenoJournal of the academy marketing scienceUniversity of alabamaDick coffeeCandy crush sagaMarketing scienceNew year

Keeping a streak alive can be strong motivation to stick with a chosen activity

Keeping a streak alive can be strong motivation to stick with a chosen activity
medicalxpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from medicalxpress.com Daily Mail and Mail on Sunday newspapers.

Meg rohAlixandra baraschJackie silvermanJay lenoJon sutherlandUniversity of alabamaJournal of the academy marketing scienceCandy crush sagaMarketing scienceNew yearCreative commons

Keeping a streak alive can be strong motivation to stick with a chosen activity

A streak can motivate you to keep on keeping on with behaviors ranging from praying to running to sharing pictures on social media. Here’s what goes into making them so compelling.

Jon sutherlandAlixandra baraschMeg rohJay lenoJackie silvermanUniversity of alabamaJournal of the academy marketing scienceClemson universityDick coffeeCandy crush sagaMarketing scienceNew yearDanny weathersConsumer behaviorCalendar day

Keeping a streak alive can be strong motivation to stick with a chosen activity

Keeping a streak alive can be strong motivation to stick with a chosen activity
sfgate.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sfgate.com Daily Mail and Mail on Sunday newspapers.

Meg rohJay lenoJon sutherlandUniversity of alabamaJournal of the academy marketing scienceDick coffeeMarketing scienceNew yearCreative commons