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TikTok tells advertisers it won t back down as US ban looms

TikTok told advertising executives that it would fight the looming U.S. ban of its app in court, aiming to assuage the concerns of an industry that largely overlooks lawmakers’ data security concerns in its bid to reach consumers online.

New yorkUnited statesJon morgensternChris cheeverExverus cheeverBlake chandleeNational hockey leagueTiktok creative exchangeUniversal musicMeta platformsCreative exchangeWall streetLower east sideParamount globalInstagram reelsUs ban on tiktok

Brands Shift Spend From X to Alternatives for Super Bowl 2024, Reassessing Deals

Brands Shift Spend From X to Alternatives for Super Bowl 2024, Reassessing Deals
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Neil sawhneyJon morgensternPereira odellBrand bowlBig gameSuper bowlWall street journalDouble downFollowing muskPereirao dellGeneral motors

3 challenges brands face in building a presence on WhatsApp | Analysis

Meta continues to tease ads in its messaging platform, but marketers are seeing other ways to take advantage of the app.

Vaynermedia morgensternJon morgensternWill cathcartFolha des pauloInstagram storiesGrace hoyInstagram reelsMonica tailorNapp advertising

Google s Latest AI Ad Tool Stirs Fresh Transparency Concerns for Marketers

The tool, due to roll out in the coming months, will be embedded into Performance Max.

Nirish prasadChirag shahKatya constantineJon morgensternUniversity of washingtonInformation schoolFinancial timesMicrosoft backed openPerformance max

Reels, Shorts and TikTok: How do advertisers divide spend?

Reels, Shorts and TikTok: How do advertisers divide spend?. From PR Week

Jon morgensternSam baronSadie millerErin rogersNikki mellessPew research centerYoutube shortsInstagram reelsBranded hashtag challenge

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