With UK shoppers tipped to spend a predicted £3 billion on Black Friday in 2023, margin protection and mobile engagement will spell the key to successful
Data from Wunderkind’s Marketing Pulse, which analysed over 42million shopper journeys between 02 – 15 October 2023, showed that online revenues grew +3.3%
Jon Halley, international RVP at Wunderkind, commented: “By offering value to their customers and delivering discounts during the key ‘Back To School’ trading