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Margin protection and mobile engagement are key to Cyber Week success as retailers look to tap £3bn Black Friday sales opportunity, says Wunderkind

With UK shoppers tipped to spend a predicted £3 billion on Black Friday in 2023, margin protection and mobile engagement will spell the key to successful

United kingdomJon halleyWith united kingdomBlack fridayCyber weekMarketing pulseBeyond reportAverage order valuesBlack friday cyber monday

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