Save the Children campaign keeps kids reading and learning all summer long
Tarrytown, NY-based Jac. Vandenberg, Inc. is excited to announce that through its SUNRAYS® brand it will support Save the Children’s annual summer reading campaign in the United States, which starts today. The 100 Days of Reading campaign gives children fun ways to keep reading and learning this summer, while also helping provide support and resources to rural America’s most vulnerable kids.
Starting today until September 8, International Literacy Day, Save the Children will share tips and activities on its Instagram and here to ensure kids continue engaging in reading and stay active all summer long. In addition, 100 Days of Reading will help feed the minds and bellies of children growing up across rural America. Every link clicked by participants will help unlock donations of books, educational materials and healthy food for kids living in some of America’s most impoverished, rural communities where
March 8, 2021
Tarrytown, NY-based fresh fruit importer, Jac. Vandenberg, Inc. has announced that their Sunrays brand grapes will now be available year-round thanks to the addition of California to its lineup of growers.
Already sourced from Peru, Chile and Mexico, the addition of California gives retailers and consumers alike a year-round grape brand to trust and rely on.
“We are thrilled to now offer Sunrays grapes year-round. It was always a goal of ours from the moment we began discussing the idea of expanding Sunrays into the grape category,” says John Paap, Brand Marketing Manager at Jac. Vandenberg. “Over the last couple of years, we’ve heard from many of our retail partners the challenges of carrying a multitude of labels and varieties that constantly change week to week, month to month and season to season. The message was clear, retailers want a single, reliable, year-round grape brand on the shelves and we are proud to offer Sunrays as a solution.”
New grape line now offered year-round
Tarrytown, NY-based fresh fruit importer, Jac. Vandenberg, Inc. has announced that its SUNRAYS® brand grapes are now available year-round thanks to the addition of California to its lineup of growers.
Already sourced from Peru, Chile and Mexico, the addition of California gives retailers and consumers a year-round grape brand.
“We are thrilled to now offer SUNRAYS® grapes year-round. It was always a goal of ours from the moment we began discussing the idea of expanding SUNRAYS® into the grape category,” says John Paap, brand marketing manager at Jac. Vandenberg. “Over the last couple of years, we’ve heard from many of our retail partners the challenges of carrying a multitude of labels and varieties that constantly change week to week, month to month and season to season. The message was clear retailers want a single, reliable, year-round grape brand on the shelves and we are proud to offer SUNRAYS® as a solution.”
Winners named for new grapes display contest
Tarrytown, NY-based fresh fruit importer, Jac. Vandenberg, Inc. has named winners in its first ever Sunrays® grapes display contest.
The contest ran across retailers under the Associated Wholesale Grocers Pearl River division from January 13 through February 6.
Vandenberg encouraged stores to get creative with eye-catching, unique displays of its Sunrays® grapes. Winners were selected based on the highest Sunrays ® grapes sales as a percentage of their total produce sales and on their marketing efforts. The marketing efforts were judged on category visibility, good visual merchandising and messaging of the brand.
The contest winners for sales included: