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Winners named for new grapes display contest
Tarrytown, NY-based fresh fruit importer, Jac. Vandenberg, Inc. has named winners in its first ever Sunrays® grapes display contest.
The contest ran across retailers under the Associated Wholesale Grocers Pearl River division from January 13 through February 6.
Vandenberg encouraged stores to get creative with eye-catching, unique displays of its Sunrays® grapes. Winners were selected based on the highest Sunrays ® grapes sales as a percentage of their total produce sales and on their marketing efforts. The marketing efforts were judged on category visibility, good visual merchandising and messaging of the brand.
The contest winners for sales included: