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What is Shrinkflation? Everything to Know About This Sneaky Cost Increase

Don't worry you're not going crazy, your favorite snacks have gotten a bit smaller. Here's everything to know about shrinkflation.

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5 Simple Ways to Improve Your Pricing

Discover how to enhance your pricing strategy with consumer psychology expert Phill Agnew. Learn how subtle changes impact customer decision-making.

United statesUnited kingdomSouth koreaMichael santosMelina palmerRichard shottonDan arielyJohn gourvilleNational academiesUniversity of californiaJournal of marketing researchHubspot podcast networkCreator columnsHubspot creatorFree sales pricing strategyChoice factory

Brands are using a sneaky tactic to get you to pay more for household necessities

Packages and boxes become smaller and hold fewer products, but prices stay the same and customers are less likely to notice.

United kingdomUnited statesJames quinceyJohn gourvilleEdgar dworskyRichard galantiHarvard business schoolWashington postGoldman sachsUnited kingdom office of national statisticsBusiness insider shoshyBusiness insiderChief financial officer richard galantiNational statisticsஒன்றுபட்டது கிஂக்டம்ஒன்றுபட்டது மாநிலங்களில்

Grocery, Consumers Goods Are Getting Smaller With Shrinkflation

Packages and boxes become smaller and hold fewer products, but prices stay the same and customers are less likely to notice.

United kingdomUnited statesJames quinceyJohn gourvilleEdgar dworskyRichard galantiHarvard business schoolWashington postGoldman sachsUnited kingdom office of national statisticsChief financial officer richard galantiNational statisticsPrice increaseAry meisenzahlஒன்றுபட்டது கிஂக்டம்ஒன்றுபட்டது மாநிலங்களில்

One way companies are concealing higher prices: Smaller packages

Consumers are absorbing higher labor and materials costs in the form of thinner rolls, smaller cans and lighter bags, and experts say such “shrinkflation" will ramp up in the months to come.

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