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5 Simple Ways to Improve Your Pricing

The Lipstick Effect: Do we need to be wary of treating ourselves to little luxuries during a recession?

There’s a theory that we hanker after small luxuries during times of economic hardship. Helen Coffey digs into the reality of our spending and asks whether we should be resisting temptation

If Popularity Is Key, How Can You Leverage Creator Popularity To Help Grow Your Brand?

Creators can help increase your popularity because of their reach. And when you use a lot of them at once, they help build those memory structures that result in sales.

Turn On The Comments You Cowards : Why Are Brands Blocking Feedback On Social?

Social is supposed to be a conversational channel, so why are brands turning off the comments? Pollyanna Ward’s got herself wound up with this one.

Tin Man Launches Behaviour Change Unit

Tin Man Launches Behaviour Change Unit
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