Bloveslife blogger Bethany Gaskin makes millions eating crab/YouTube/Bloveslife
The attention economy impacts on our time, our mental health, and the ways we communicate. That’s all great to know, but how can brands earn a piece of the attention pie in an age flooded by brands vying for the same eyes, minds, and hearts.
On 5 May, I took part in a Future of Media panel where my fellow panelists and I discussed the attention economy and what brands should be doing to break through the endless content noise.
A big focus should be talkability – the ability to motivate consumers to discuss and share news, marketing, and other information about your brand.