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PHD China secures Audi account in the country Details
PHD China has been awarded the media business from Audi.
By leveraging PHD s proprietary platforms Omni & Omni Studio, the 20-month appointment sees the Omnicom-owned agency take on complete media duties, including planning and buying, for Audi. In December 2020, the agency won the SAIC Volkswagen business, another auto brand under the SAIC umbrella.
According to the agency, the account was awarded to PHD China without a pitch, meaning that this is a move that underscores SAIC Volkswagen’s trust in the agency and testament to PHD China’s performance since taking on the Volkswagen and Skoda media businesses last December.
PHD China Wins SAIC Audi Media Account
The appointment is effective immediately and the business will be serviced out of PHD’s office in Shanghai.
Image credit: Roberto Nickson, Unsplash
PHD China has been awarded the media business for SAIC auto brand, Audi which is Volkswagen’s luxury car unit.
The 20-month appointment will see the Omnicom-owned agency take on complete media duties including planning and buying for Audi. The account was awarded to PHD China without a pitch.
“We are truly humbled by SAIC Volkswagen’s vote of confidence and at the same time, proud of the quality of work that we have produced for our client. Here at PHD China, not only do we leverage the most advanced and strategic planning platforms and tools, we also have an outstanding caliber of talent in the auto and luxury category to service the account,” said Joey Zhao, CEO, PHD China.
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