PHD China Wins SAIC Audi Media Account
The appointment is effective immediately and the business will be serviced out of PHD’s office in Shanghai.
Image credit: Roberto Nickson, Unsplash
PHD China has been awarded the media business for SAIC auto brand, Audi which is Volkswagen’s luxury car unit.
The 20-month appointment will see the Omnicom-owned agency take on complete media duties including planning and buying for Audi. The account was awarded to PHD China without a pitch.
“We are truly humbled by SAIC Volkswagen’s vote of confidence and at the same time, proud of the quality of work that we have produced for our client. Here at PHD China, not only do we leverage the most advanced and strategic planning platforms and tools, we also have an outstanding caliber of talent in the auto and luxury category to service the account,” said Joey Zhao, CEO, PHD China.
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PHD China Wins Shanghai Jahwa Media Planning Account
The appointment is effective immediately and the business will be serviced out of PHD’s office in Shanghai.
Image credit: vive.world.tmall.com
PHD China today announced that it has won the planning business of beauty brand Shanghai Jahwa following a multi-agency pitch.
The appointment will see the Omnicom-owned agency take on the media planning duties for Shanghai Jahwa’s entire portfolio of brands including, Herborist, VIVE, Liushen, Maxam, and Tommee Tippee, a baby-feeding accessory brand.
“Shanghai Jahwa is an iconic brand in China and we are truly honored to partner them on their ambitious journey in the mainland,” said Joey Zhao, CEO, PHD China. “This appointment is a testament to PHD’s challenger approach, combining the power of agile data strategies from Omni and the agency’s focus on creativity and collaboration to drive innovative and impactful communications for the client.”
PHD China wins Shanghai Jahwa account Details 09 April 2021
PHD China has been appointed by Shanghai Jahwa to handle its media planning business with immediate effect.
The agency takes on the media planning duties for Shanghai Jahwa’s entire portfolio of brands including, Herborist, VIVE, Liushen, Maxam and Tommee Tippee. By leveraging its proprietary platforms Omni & Omni Studio, PHD China won the pitch by displaying a solid understanding of Shanghai Jahwa’s business ambition in the country, and delivering a strategic and creative planning approach that marries data-driven insights and human centric innovation to drive business results.
This is the first time Shanghai Jahwa is consolidating their media planning business under an agency. The business is serviced out of PHD China’s office in Shanghai.