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The company says the number of campaigns it has run for marketers on Twitter grew by 25 percent from 2019-2020.
NBCUniversal and Twitter have signed a multi-year, global partnership covering advertising sales and content across the international footprint of the media and entertainment giant.
While Twitter and NBCUniversal have been partners going back to 2013, the new deal s global nature marks a significant expansion.
On the content front, NBCUniversal will publish highlights and behind-the-scenes video from dozens of live events, including the upcoming Golden Globes next month, E! People s Choice Awards, Macy s Thanksgiving Day Parade, and major sporting events. The company will also continue to premiere Andy Cohen s