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The collaboration equips brand and agency ad buyers with added transparency for display and video ad formats in mobile gaming environments SINGAPORE, SYDNEY and MUMBAI, India, July 29, 2022 /PRNewswire/ Integral Ad Science (Nasdaq: IAS), a leader in digital media quality, today announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments. Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform. "Gaming continues to emerge as a medium with broad appeal and growing reach. By partnering with Anzu, we now deliver in-game measurement and transparency for advertisers within gaming environments," said Tom Sharma, Chief Product Officer of IAS. "This integration sets the platform for quality standards within ad-supported gaming and

New south walesItamar benedyJoe cadyTom sharmaInvalid trafficChief product officerThe collaboration equips brand and agency ad buyers with added transparency for display video formats in mobile gaming environments singaporeYdney and mumbaiJuly 29022 prnewswire integral ad science nasdaq iasA leader in digital media qualityOday announceda partnership with anzuN in game advertising leader this partnership enables global brands and agencies to effectively monitor the quality of their media investments mobile gaming environments through collaborationAs provides advertisers with invalid traffic ivt measurement and reports on viewability through the ias signal platform quot gaming continues to emerge asa medium broad appeal growing reach by partnering anzuE now deliver in game measurement and transparency for advertisers within gaming environmentsUot said tom sharma