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Innovid Launches InnovidXP for Cross Platform TV Measurement

Media buyers Dentsu has signed on as an early user of Innovid s global measurement platform for converged TV advertising

Innovid Ready To Take On Nielsen With Its New Measurement Solution

Connected TV (CTV) measurement firm Innovid has unveiled its cross-platform solution to rival Nielsen following its acquisition of TVSquared.

Innovid Launches InnovidXP To Solve Cross-Platform TV Measurement

Innovid has introduced its TV measurement platform for converged TV, InnovidXP, which it says demonstrates its “commitment to measurement innovation with the

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