How BlueFit s new CXO is planning to act on the voice of customer
Former Next Gen marketer and now CX chief at BlueFit talks through her priorities for the growing fitness brand
Refining the customer journey, embedding a new marketing cloud platform and elevating voice of customer and Net Promoter Score programs are top priorities for the new chief experience officer at BlueFit gyms.
Jo Dawson joined the BlueFit Group in May as its first CXO, responsible for delivering the gym network’s brand experience across the customer lifecycle. The remit incorporate marketing, sales, customer engagement and retention, and is about supporting the business as it looks to expand its portfolio and drive growth.
RBA pouring fuel on the property boom
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The Reserve Bankâs decision to end a special cheap funding facility for banks is effectively creating a rush to lend, fuelling Australiaâs property boom.
Australiaâs banks are eligible to access around $190 billion of cheap three-year funding from the RBAâs Term Funding Facility, but they must access it all by the end of June.
The end of the RBAâs cheap bank funding facility could mean a faster but shorter property boom.Â
So far, $97.9 billion has been drawn, leaving roughly $10 billion a week of fresh funding for banks to bite off and digest through cheaper short-term home loans.
Wes Smitherman stifled the slightest of laughs before answering a question about his older sisterâs basketball days at Jonesville High.
He hadnât thought about them in a while. His last remaining sibling, Joan Elizabeth Smitherman Dawson, died last week. So a smile, however short-lived, was a welcome diversion.
Dawson â Jo to her friends and heartbroken former colleagues at The Sentinel and the Winston-Salem Journal â had been a heck of a player.
âShe was really fast. Competitive, too. She made the All-Northwest team back in the day, which was a really big achievement,â Smitherman said. âBut that was back when they thought girls were too âfragileâ to play full court so they never crossed mid-court.â
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Woolroom, UK’s leading wool bedding specialist has been honoured with a Queen’s Award for Enterprise for International Trade.
This prestigious Queen’s Award for Enterprise is awarded for its excellence in International Trade on Thursday 29 April.
Employing 25 people, Woolroom was founded in 2008 by Jo Dawson, a fourth generation of a Bradford wool merchant family and is a specialist homewares retailer which utilises the amazing qualities of wool at the heart of all its products. Spawned out of a business with 150 years of knowledge in selecting the right wool for the right use, Woolroom has developed a reputation for being the go-to retailer for enabling a better night’s ‘clean sleep’, owing to its temperature regulating and chemical free properties.