How BlueFit s new CXO is planning to act on the voice of customer
Former Next Gen marketer and now CX chief at BlueFit talks through her priorities for the growing fitness brand
Refining the customer journey, embedding a new marketing cloud platform and elevating voice of customer and Net Promoter Score programs are top priorities for the new chief experience officer at BlueFit gyms.
Jo Dawson joined the BlueFit Group in May as its first CXO, responsible for delivering the gym network’s brand experience across the customer lifecycle. The remit incorporate marketing, sales, customer engagement and retention, and is about supporting the business as it looks to expand its portfolio and drive growth.