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MMA Global to Host Third Annual MATT Unplugged Virtually with Leading Marketers and Analysts
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This year’s event will discuss and define the technologies shaping the future of multi-touch attribution
As marketers rethink and redesign their marketing attribution strategies and tactics in the always-evolving digital landscape, it’s critical they have the ability to hear and learn about their options from industry leaders. NEW YORK (PRWEB) May 13, 2021 MMA Global, the industry organization dedicated to architecting the future of marketing for CMOs, today announced it will host MATT Unplugged virtually on May 19th. In its third year, the event will bring together the industry’s marketing attribution experts to provide the strategies and tactics marketers need to connect their efforts to meaningful business outcomes.
Press release content from Business Wire. The AP news staff was not involved in its creation.
Annual Survey Finds Seven in Ten Marketing Leaders Plan to Leverage Artificial Intelligence to Take the Guesswork out of Every Creative Touchpoint
April 15, 2021 GMT
NEW YORK (BUSINESS WIRE) Apr 15, 2021
Persado, the leading AI content generation and decisioning platform that unlocks the value of the right words at every customer interaction, today announced the results of a first-of-its kind survey:
2021 State of AI and Creativity. More than 400 chief marketing officers and senior marketing leaders were asked to provide input on their company’s readiness, and on best practices for applying AI to an area of business that receives significant time, energy, and investment: the creative process.