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Annual Survey Finds Seven in Ten Marketing Leaders Plan to Leverage Artificial Intelligence to Take the Guesswork out of Every Creative Touchpoint
April 15, 2021 GMT
NEW YORK (BUSINESS WIRE) Apr 15, 2021
Persado, the leading AI content generation and decisioning platform that unlocks the value of the right words at every customer interaction, today announced the results of a first-of-its kind survey:
2021 State of AI and Creativity. More than 400 chief marketing officers and senior marketing leaders were asked to provide input on their company’s readiness, and on best practices for applying AI to an area of business that receives significant time, energy, and investment: the creative process.