Trends and Insight 60 Add to collection
Juan Alonso Torres, Non-Alcoholic Beverages Director in ABInBev shares the parameters brand have to take to have campaigns with a positive social impact
In today’s world, companies around the world are focusing their efforts in creating positive impact towards society and their environment, in this sense, they have migrated their attention from the development of commercial tactics to strategies that involve the essence of their consumers and their current problems: most of the time through emotional links that are oriented to achieve a change in societies behaviour.
According to Jim Stengel, CEO of The Jim Stengel Company , organisation that works with companies based on ideals, marketing with social purpose looks to “define what a company does, beyond making money, and how to improve your clients lives”. In order to understand a little bit more, Juan Alonso Torres, Non-Alcoholic Beverages Director in ABInBev, shares the paramet
Analysis: City Council Slate Makes Charter Relevant Again wvxu.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wvxu.org Daily Mail and Mail on Sunday newspapers.
by Donald Thompson December 23, 2020 .
Editor’s note: Veteran entrepreneur and investor Donald Thompson is a regular contributor to WRAL TechWire. His columns appear on Wednesdays.
RALEIGH –
2020 has been a wild ride. Between flashes of fear, anxiety, and grief, there have been so many days where everything just felt the same. It is easy to look back at these past twelve months and see how many things went wrong, how much we have been through or gotten stuck in together and how we want next year to be different.
However, as an exercise in gratitude and positive thinking, I’m choosing to look at some happy things instead: the people, products, companies, and causes that brought me joy and helped to keep me centered in this year of unprecedented struggle. I encourage you to do the same. What’s your personal best-of list for 2020? What inspired you? What delighted you? What kept you moving forward?
Simon Stanley-Harris and Tama Toki founded the Aotea brand to share Maori native plant-based remedies.
OPINION: In my previous article, I discussed how you can position your brand as an authority with the right content. In this article, I look at how your purpose, your cause, your ‘why’ drives what you publish. I see purpose as the big idea that gives meaning and energy to your work. Something you fulfil or enable for a defined audience that both drives and creates meaning for you and advances their lives. By leading with purpose – expressed on your website, in social media and at sales meetings – you will attract clients with the same goals and values and win more of the work you love.