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Electric Cars Can Sound Like Anything. That s a Huge Opportunity to Craft the Soundscape of the Future Time 2 hrs ago © Illustration by Ellen Porteus for TIME Pulling Ford’s new all-electric Mustang Mach-E out of a Brooklyn garage late this winter, I felt a little duped. It seemed more like I was driving a giant motorized iPad than the electrified successor to an iconic American muscle car. Just a few weeks earlier, the company’s sound designers told me about the lengths to which they had gone to design and digitally produce the perfect engine noise, experimenting with recordings of electric guitars, Formula E race-car engine sounds and the hum of high-voltage power lines. But inside the loaner car’s cabin, I didn’t hear anything at all. Then, while messing around on the vehicle’s touchscreen, I found and immediately pressed an all-too-tempting button to engage “unbridled mode.” Next time I hit the accelerator, the car took off, emitting the throaty, electric ro

New yorkUnited statesUnited kingdomFrance generalEllen porteusHans zimmer los angelesJoe bidenDanni venneRudolf halbmeirHans zimmerRam chandrasekaranIain suffieldJonathan pierceTrevor coxStephan gsellBrian schabel