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Jiani Zeng and Honghao Deng: Wallpaper Next Generation 2021
Jiani Zeng and Honghao Deng: Wallpaper Next Generation 2021
Our Next Generation 2021 showcase shines a light on 21 outstanding graduates from around the globe, Wallpaper’s pick of the best new talent in seven creative fields. Here, we profile MIT and Harvard University graduates
Jiani Zeng and Honghao Deng.
An example of Jiani Zeng and Honghao Deng’s Illusory Material. ‘The designs consist of two basic layers: the top layer comprises lenticular lenses, while colours or patterns are embedded into the base layer. The technique can be used to create a variety of 3D lenticular designs, such as shifting patterns, interactive written content, and even touch-sensitive visual effects,’ they say.
Digital perfumery Sillages Paris receives radical technicolour rebrand
DAD Agency has eschewed the pared-back palette of traditional perfumeries in favour of kaleidoscopic colours and 3D graphics for its rebrand of independent fragrance start-up Sillages Paris.
The French perfume brand is based entirely online and matches customers with their fragrance based on a questionnaire about their favourite ingredients and scents.
The Sillages Paris rebrand features glitchy imagery of different ingredients Because Sillages isn t a standard perfume brand, we had more freedom to create something for them that wasn t standard either, DAD Agency co-founder Leanne Bentley told Dezeen. A lot of perfume brands are so tied up with the idea of luxury that it feels like they ve painted themselves into a corner when it comes to how they can express personality. Perhaps there s a fear that bright colours and bold visuals don t translate to this space.