Digital perfumery Sillages Paris receives radical technicolour rebrand
DAD Agency has eschewed the pared-back palette of traditional perfumeries in favour of kaleidoscopic colours and 3D graphics for its rebrand of independent fragrance start-up Sillages Paris.
The French perfume brand is based entirely online and matches customers with their fragrance based on a questionnaire about their favourite ingredients and scents.
The Sillages Paris rebrand features glitchy imagery of different ingredients Because Sillages isn t a standard perfume brand, we had more freedom to create something for them that wasn t standard either, DAD Agency co-founder Leanne Bentley told Dezeen. A lot of perfume brands are so tied up with the idea of luxury that it feels like they ve painted themselves into a corner when it comes to how they can express personality. Perhaps there s a fear that bright colours and bold visuals don t translate to this space.