After a year of headlines because of the huge box office successes of Mani Ratnam's 'Ponniyin Selvan-1' and Kamal Haasan's 'Vikram', the Tamil film industry hopes to pull off a repeat performance in 2023 with a slew of big-ticket movies that .
Get latest articles and stories on Business at LatestLY. Bisleri has partnered with Lyca Production for its upcoming movie Ponniyin Selvan: I (PS 1) to launch a limited-edition collectible set of 500ml and 1-litre bottles in the Tamil Nadu market. Business News | Bisleri Continues to Build Local Brand Love Through Partnership with Ponniyin Selvan: I (PS 1).
Chennai (Tamil Nadu) [India], October 4 (ANI/NewsVoir): Bisleri has partnered with Lyca Production for its upcoming movie Ponniyin Selvan: I (PS 1) to launch a limited-edition collectible set of 500ml and 1-litre bottles in the Tamil Nadu market. The Tamil movie industry is known for making clutter-breaking films, with the local consumer base having a strong affinity for the superstars and their movies. Bisleri's association with PS 1 will help strengthen the brand love amongst the local audience while creating a one-of-a-kind excitement amongst the consumers before and during the film release. The special edition bottles capture the essence of PS 1 in a series of five collectable bottles featuring Vikram, Trisha Krishnan, Aishwarya Rai, Karthi, Jeyam Ravi. G.K.M. Tamil Kumaran, Head of Lyca Productions along with the major star cast of the movie, flagged off the Bisleri delivery truck. Commenting on the association, Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Lt