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Alcohol is so ingrained in the British psyche that the word ‘sober’ also means drab and reserved. That might soon not be the case, because the way society views sobriety is rapidly changing.
Yes, a new generation of drinkers is moderating alcohol intake or abstaining entirely. But they don’t fit the dour stereotype of teetotallers. They want to party, quaffing sophisticated drinks. They just don’t want to feel rough the following morning.
They’re the people who have helped grocery sales of low & no alcohol surge in value by 25.4% to £164.6m, on units up 22.3% [Nielsen 52 w/e 30 January 2021].
Inman Connect
From online showings to all-digital signings and closings, the digital transaction has fully come into its own. All month, Inman examines the companies and technologies driving this new world of digital transaction.
While most brokers and agency owners worry obsessively over how to find their next buyer on Instagram, the people paying those social feeds the most attention often aren’t potential clients, but rather potential colleagues.
Compass broker Ben Lalez has spent the past several months establishing his Instagram presence as an expert in Chicago’s real estate market through a series of regular market updates, listing photos and educational videos on everything from property prices to refinancing. Since he amped up his online presence and started building the image of a local all-you-need-to-know-about-buying-in-Chicago expert, he has started seeing engagement from other agents.