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Budweiser expands portfolio with price-marked packs Print
24th May 2021
Budweiser Brewing Group has launched a price-marked format for single cans and 10-packs of its Stella Artois and Budweiser brands.
Stella Artois’ 10x440ml packs retail at £11.99, Stella Artois’ 568nl single cans retail at £1.99 and Budweiser’s 568ml single cans retail at £1.89.
The launch follows a period of growth for 10-packs and single cans in the off-trade.
The brand said shopper preference has been moving towards 10-packs and single can purchases “for some time”, with 10-packs seeing a 2% increased in market share between 2019 to 2020.
It said this growth has soared since the start of the pandemic, as the reduction of store visits has caused an increase in incremental basket spend, taking market share to 20%.