As summer's warmth gracefully (and sadly) gives way to the crisp embrace of the autumn season, there's no better way to ring in fall than by embarking on a wholesome apple-picking adventure. With apple picking being as big a fall treat as pumpkin spice lattes and breathtaking foliage, it's no surprise that Montrealers flock to the outskirts of the city for a U-pick session during the coziest time of year.
Fishers, NY-based New York Apple Association, a nonprofit trade association that supports profitable growing and marketing of New York apples, is rolling out its NY Big Apple Crunch Challenge campaign to school districts throughout New York state and around the country on Thursday, Oct. 27.
“The NY Big Apple Crunch promotion is fun for adults, as well as kids, and carries a simple message eat healthy and eat local,” said Nathaniel Foster, account and event manager for NYAA. “We have many schools ready to get their ‘crunch’ on!”
Following a successful year, which saw 55 million consumer impressions across all media, the New York Apple Association’s marketing and public relations plan for the 2022-23 crop year is under way.
NYAA reported that it is reaching out to retail partners to secure geo-targeting advertising to complement in-store and digital promotions to drive New York apple sales. These geo-targeted promotions include a gallery of NYAA’s original content, images, and videos to complement print and digital ads.